How Instagram Drives Growth and Retention at SCAR

Strategic Position: Attention vs Efficiency

Caption Content Performance

Critical Findings and Interventions

Discovery: Attention Engine

Discovery Performance: Ontario vs SCAR vs Exemplars

Discovery Engagement Over Time

What Strong Attention Looks Like

Joining: Conversion Engine

Joining Performance: Ontario vs SCAR vs Exemplars

Joining Engagement Over Time

What Joining Looks Like in Practice

Pathway: Proof Engine

Pathway Performance: Ontario vs SCAR vs Exemplars

Pathway Engagement Over Time

What Strong Pathway Proof Looks Like

Visibility: Trust and Sponsor Proof

Visibility Performance: Ontario vs SCAR vs Exemplars

Visibility Engagement Over Time

What Visibility Looks Like in Practice

Playbook: Open Lanes for Posting

SCAR Engagement Heatmap by Day and Hour

Amplification Playbook: Mention Lift

Amplification Playbook: Pathway Formula Gap

Amplification Playbook: Hashtag Hygiene

High-Value Mention Nodes Observed in SCAR Content

Exemplar Deep Dive: SCAR vs Oakville, Etobicoke, and Windsor

Four-Club Comparison Scorecard

Content Mix by Club

Pathway Story Performance

Pathway Formula Comparison

Node Use by Club

Transferable Practices for SCAR